atlanta logo Get Started


Matt Cusano

Matt CusanoMatt Cusano
RejuvenateHRT | Clinical Director

Born and raised in Florida, Matt’s passion for fitness began in his late teen years as he began lifting weights while doing mixed martial arts. Over time, his love for weight training and physique enhancement grew, and he shifted his focus toward the sport of bodybuilding. Matt did his first competition at 22 years old. From there he was hooked! In 2012 he got his Bachelors of Exercise Science from UCF in Orlando, and soon after moved up to Charlotte, NC to start a personal training company with a friend. Through his personal training company, Matt began getting local bodybuilding competitors, and as they saw success on stage, Matt’s popularity grew. The personal training company grew to the point that Matt and his partner opened a 24/7 gym in Charlotte called Olympus 365. While owning and operating the gym, Matt established his first competitive bodybuilding team, Xframe Army.  During his time coaching several hundred competitors, Matt continued his education, taking advanced courses online and mentoring under functional coaches as well as a board-certified functional physician. Matt now not only specializes in physique enhancement and contest prep, but also functional health. In 2020, Matt began mentoring other coaches and rebranded the team as The Body Technicians. He now works as the head coach, offering off season and contest prep coaching, functional health coaching, and one time health consultations including a review of comprehensive blood work.

His latest venture this year is joining Rejuvenate HRT as their new Clinical Director. Matt oversees the day to day medical and functional practices of the facility, as well as handling daily consultations with new and current clients to ensure they are on the best path towards health and progress. Through his own journey of optimal health, and the experience with over a thousand clients now, Matt is a huge advocate of functional medicine and HRT. He believes in addressing root cause of bodily dysfunction, and only utilizing RX medications as a last resort situation. Together, Matt and Ron share the same dream of providing a one of a kind, functional medicine and hormone therapy clinic.